The problem
Why online store websites stall in search
Shoppers research before they search for a product
"Best sofa for a small living room" or "how to choose running shoes" comes before any product search. A product page can't answer it; a guide can.
Manufacturer copy is on every other store
When your descriptions match fifty other retailers, Google has no reason to pick you. Original guides and category copy give it one.
The blog stops when trading gets busy
Peak season is when content matters most and when nobody has time to write it. A scheduled calendar keeps posts going out.
How it works
From Search Console data to published article
Connect your data
Link Google Search Console and tell Ammpli about your business: services, audience, location, competitors, tone and calls to action.
Find page-two keywords
Ammpli picks out the searches where you already rank in positions 11-30. They're the quickest to move, because Google already sees you as relevant.
Write, approve, publish
It researches what already ranks, drafts the article, and waits for your approval before publishing to WordPress or Shopify, or sending it to you.
What we write
Content for every stage of the decision
Ammpli's prompt library covers five content types, each in three lengths. Here's the kind of article it plans for an online store.
| Content type | Example article |
|---|---|
| Top of funnel | How to measure a room for a corner sofa |
| Middle of funnel | Oak vs walnut dining tables: durability, price and care |
| Bottom of funnel | Best garden furniture for British weather |
| Service / category | Extending dining tables: sizes, mechanisms and what to check |
| Location | Furniture delivery in Manchester: timescales and what to expect |
What's different for e-commerce
Direct publishing to Shopify and WordPress
Approve a post and send it to your store's blog. No copying and pasting between tabs.
Links back to what you sell
Each draft comes with suggested internal links, so guides point readers to the collections and products they're about.
Images on brand
Set your primary and secondary colours and image style once, and switch on automated images if you want Ammpli to produce them.
FAQ
Questions from online retailers
Does Ammpli write product descriptions?
Ammpli is built for blog posts, buying guides and category content that rank for research searches. Those articles then link to your product and collection pages.
Which platforms can it publish to?
WordPress (including WooCommerce stores) and Shopify directly. For other platforms you can copy the finished post or receive it by email.
How many articles do I get?
The Ammpli plan includes 8 optimised articles a month. Managed and Enterprise plans cover higher volumes and more locations.
SEO guides for online retailers
Practical articles from the Ammpli blog, grouped by topic. Each one works alongside the Search Console data Ammpli pulls for your site.
Content Strategy
Types of Ecommerce SEO Content: 15 Formats That Build Visibility and Sales
Explore the most effective types of ecommerce SEO content, from product and category pages to buying guides, comparisons and FAQs, with a practical plan for choosing the right mix.
Read the guideSEO Content for Ecommerce: How to Choose the Right Strategy for Sustainable Growth
Learn how SEO content for ecommerce can improve product discovery, build trust and support sales. Compare DIY, AI tools, freelancers and agencies with practical guidance from Ammpli.
Read the guideHow to Do A Content Gap Analysis: A Practical Guide for Small Businesses
Learn how to do a content gap analysis using Google Search Console, competitor research, search intent and content audits to find realistic SEO opportunities.
Read the guideKeyword Research & Mapping
E-commerce Semantic Keyword Mapping: A Practical Guide for Small Businesses
Learn how e-commerce semantic keyword mapping connects search intent, product attributes and pages to create a clearer SEO content plan and stronger organic visibility.
Read the guideHow to Find Low-Hanging SEO Keywords and Turn Them Into Practical Ranking Opportunities
Learn how to find low-hanging SEO keywords using Google Search Console, keyword research, competitor analysis and search intent. Build a practical content plan with Ammpli.
Read the guideTry Ammpli free for 14 days
Connect Search Console, see which keywords you're closest to ranking for, and generate your first articles. Then $99/month, or $79/month billed annually.
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