The problem
Why clinic websites stall in search
Patients research first, book second
"What causes knee pain when running" leads to "sports physio near me". If you only have a booking page, you miss the first search.
National health sites dominate general questions
You won't outrank the big health publishers on broad topics. You can win treatment-plus-location searches they don't cover.
Medical content has to be right
Google holds health content to a higher standard, and so do regulators. Clinicians rarely have time to write it from scratch.
How it works
From Search Console data to published article
Connect your data
Link Google Search Console and tell Ammpli about your business: services, audience, location, competitors, tone and calls to action.
Find page-two keywords
Ammpli picks out the searches where you already rank in positions 11-30. They're the quickest to move, because Google already sees you as relevant.
Write, approve, publish
It researches what already ranks, drafts the article, and waits for your approval before publishing to WordPress or Shopify, or sending it to you.
What we write
Content for every stage of the decision
Ammpli's prompt library covers five content types, each in three lengths. Here's the kind of article it plans for a clinic or practice.
| Content type | Example article |
|---|---|
| Top of funnel | What causes lower back pain when sitting, and when to get it checked |
| Middle of funnel | Physiotherapy vs chiropractic for back pain |
| Bottom of funnel | How to choose a private dentist: what to check before you register |
| Service page | Invisalign treatment: process, timescales and aftercare |
| Location page | Physiotherapy clinic in Clapham |
What's different for healthcare
Nothing publishes without approval
Every article is a draft until someone signs it off, so a clinician can check the facts first. Edit in the visual editor or rewrite a single section.
Standing rules for every post
Use Site Special Instructions and Avoid Keywords to keep copy within your regulator's advertising rules, for example no outcome guarantees or before-and-after promises.
Trusted sources suggested
Each draft comes with suggested authoritative external links for citations, alongside internal links to your treatment pages.
FAQ
Questions from clinics and practices
Is AI-written health content safe to publish?
Only after review. Ammpli produces a researched first draft; a qualified person at your practice should check it before it goes live. Nothing is published until it's approved.
Can we stop it making claims we're not allowed to make?
Yes. Add standing instructions and banned terms to your site settings and they apply to every article generated for it.
We have several clinics. Can it write for each location?
Location pages are a standard template. Multi-location SEO is included on the Enterprise plan.
SEO guides for clinics and practices
Practical articles from the Ammpli blog, grouped by topic. Each one works alongside the Search Console data Ammpli pulls for your site.
Local SEO
How to Create Local SEO Content for Your Services
Learn how to create local SEO content for your services using search data, local intent, competitor research and practical content planning.
Read the guideHow to Set Up and Optimise Your Google Business Profile (Step-by-Step) — How-To Guide
Learn how to set up & optimise your Google Business Profile step by step. This practical guide covers verification, categories, reviews, photos, posts, rankings, &local SEO tips.
Read the guideSEO for Small Business Owners: A Practical Guide to Getting Found Online
Learn how seo for small business owners works, why it matters, what it costs, and how to improve rankings, local visibility, and leads in the UK and London.
Read the guideTry Ammpli free for 14 days
Connect Search Console, see which keywords you're closest to ranking for, and generate your first articles. Then $99/month, or $79/month billed annually.
No credit card required · Full platform access · Cancel anytime
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